Digital Marketing

What Is SEO?

SEO is the process required to make your website more visible on search engines. Meanwhile, hundreds of millions of websites are out there, so the more competition there is in the field, the harder it is to rank.

SEO is like a game you play against your competitors. And one of the best ways to win is to hire an SEO agency in Gold Coast.

SEO Stands for Search Engine Optimisation

The idea behind SEO is that if you make your website as valuable and informative as possible, then people will link to it, Google will notice, and your site will rise in the ranks. However, this isn’t an overnight process; it can take months or years of hard work before you start seeing positive results from your efforts.

Improving a Website’s Rankings

How does SEO work? The basic idea behind SEO is that when a user types in a question or keyword into Google or another search engine, their results are ranked according to their relevance to the search. And if a site has high-quality content and lots of links pointing towards it from other sites, then Google will assume that those pages have valuable information for users and rank them accordingly.

A Game Against the Competition

Many factors determine how well you rank, but one of the most important is how well you know your competitors’ strategies. If you are aware of what they are doing and can identify areas where they are vulnerable to attack, it’s much easier for you to improve your ranking and come out on top.

The More Competition, the Harder It Is to Rank

This is because of how search engines determine what pages are most relevant and valuable for users. If there are thousands of pages on a particular topic, each with roughly equal amounts of content and links pointing to them, then each page has an equal chance of ranking well in search results.

Check Your Position

How do you know if your site is optimised correctly? There are many ways to check, but one of the simplest is to look at your page’s SERP (Search Engine Result Page) rank. The higher up they appear in search results, the better!

For example, if you provide geographical information, upon searching the area or length of the coastline of Gold Coast, Queensland, your website should be among the first few to answer 1402 km and 57km, respectively. Meanwhile, 75% of people never scroll past page 1 in search results pages. So if your site is not appearing on the first page for relevant keywords related to your business, you’re missing out! And getting there means optimising both on-page elements and off-page factors like backlinks and social media activity.

Outsourcing SEO to an Agency

Outsourcing your SEO to a professional SEO agency in Gold Coast is usually in your best interest, especially if you are a small business owner with very little time. Outsourcing can save you time and money, and it will also help you focus on other aspects of running your business. And with Queensland engaging around 3600 IT Professionals, which is around 15% of the entire IT sector of Australia, finding a reliable agency to outsource your SEO shall not be difficult.

There are 1 billion websites on the internet today. And if your website does not rank in the top 10 results for a given search term, then chances are that potential customers won’t find it and won’t be able to engage with your brand. Therefore, if you have a website, you will likely want to be in the top rankings for relevant keywords.

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